A new study from the Transamerica Center for Retirement Studies shows that many Americans are more focused on enjoying life and staying healthy than planning for their financial futures. While these priorities are understandable, the findings highlight a growing challenge: balancing today’s happiness with tomorrow’s financial security.
What Americans Prioritize Most
According to the survey, middle-class Americans rank their top priorities as:
- Enjoying life: 63%
- Health and fitness: 61%
- Family: 42%
- Financial planning: 42%
Only one in four people have a written retirement plan, and more than one in four have no plan at all. Meanwhile, many also face barriers such as emergencies, debt, or the natural desire to spend money on hobbies and experiences that bring joy.
Interestingly, priorities shift with age. Adults in their 70s are most focused on enjoyment (74%), while people in their 30s and 50s are slightly more likely to prioritize financial planning than other age groups.
Why Financial Planning Often Gets Pushed Aside
Even with good intentions, savings goals can get derailed by:
- Unexpected expenses
- Competing financial demands
- Day-to-day distractions
- The desire to enjoy life now rather than later
But the study reinforces that enjoying today and preparing for tomorrow don’t have to conflict.
Ways to Save for Retirement Without Giving Up What You Love
You don’t have to overhaul your lifestyle to build a strong financial future. Small steps can make a big difference:
Automate your savings.
Set up weekly or monthly transfers so your retirement contributions happen without effort.
Use financial apps.
Tools that automate IRA contributions or track long-term goals can help you stay on course.
Build financial literacy in small moments.
Read an article or watch a short video while waiting for your fitness class or relaxing after work.
Start an emergency fund.
Aim for three to six months of expenses to avoid dipping into retirement savings during unexpected events.
Pay yourself first.
Treat saving as a required bill, not an optional one.
Talk with a financial planner.
A professional can help you build a plan that supports both your present and your future.
Finding balance doesn’t mean sacrificing joy. With the right habits, you can enjoy life now while building the foundation for long-term financial security.

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